DOWNLAND — GROWTH PARTNER FOR FARMS
A Fresh Start for Farmers’ Success
We designed a striking brand identity and website for Downland, positioning them as a vital resource for connecting farmers with funding and materials before their market debut.


Branding
Cultivating a Future-Forward Identity
We built Downland’s brand to reflect its mission of sustainability and agricultural innovation. The identity blends earthy tones with modern typography, creating a balance between tradition and progress. By focusing on trust, growth, and accessibility, the branding establishes Downland as a key partner for farms looking to thrive in a changing industry.

Branding
Cultivating a Future-Forward Identity
We built Downland’s brand to reflect its mission of sustainability and agricultural innovation. The identity blends earthy tones with modern typography, creating a balance between tradition and progress. By focusing on trust, growth, and accessibility, the branding establishes Downland as a key partner for farms looking to thrive in a changing industry.

Web Design
A Digital Hub for Sustainable Farming
The website was designed to clearly communicate Downland’s impact and services while making it easy for farmers to access vital resources. A clean, structured layout, engaging visuals, and intuitive navigation ensure that users can quickly find information, apply for support, and connect with Downland’s initiatives.

Web Design
A Digital Hub for Sustainable Farming
The website was designed to clearly communicate Downland’s impact and services while making it easy for farmers to access vital resources. A clean, structured layout, engaging visuals, and intuitive navigation ensure that users can quickly find information, apply for support, and connect with Downland’s initiatives.

Webflow Development
Scalable, Flexible, and Built for Growth
Developed in Webflow, Downland’s site is designed for long-term scalability and ease of management. We built a robust CMS that allows the team to update content effortlessly while ensuring fast load times, mobile optimization, and a seamless user experience across devices.

Webflow Development
Scalable, Flexible, and Built for Growth
Developed in Webflow, Downland’s site is designed for long-term scalability and ease of management. We built a robust CMS that allows the team to update content effortlessly while ensuring fast load times, mobile optimization, and a seamless user experience across devices.

Visual design
Bringing Agriculture and Innovation Together
We crafted a cohesive visual language that merges sustainability with modern design. Custom graphics, iconography, and imagery showcase Downland’s mission while maintaining a professional and trustworthy aesthetic. The result is a brand presence that feels both grounded and forward-thinking.

Visual design
Bringing Agriculture and Innovation Together
We crafted a cohesive visual language that merges sustainability with modern design. Custom graphics, iconography, and imagery showcase Downland’s mission while maintaining a professional and trustworthy aesthetic. The result is a brand presence that feels both grounded and forward-thinking.

From brief to review and sign off
Welcome to Queue. Quickly submit a brief, review in platform, keep track of usage and more in one easy place.
Task queue
Review all

bre_webrender-v1_4k
3.9MB
Nov. 14 2024
11:42AM
FINAL

bre_brandguidelines-v3_compre...
36.2MB
Nov. 22 2024
7:12AM
READY FOR REVIEW

bre_landingpage-v1.1_wireframe
3.9MB
Nov. 14 2024
11:42AM
FINAL
Task queue
Review all

bre_webrender-v1_4k
3.9MB
Nov. 14 2024
11:42AM
FINAL

bre_brandguidelines-v3_compre...
36.2MB
Nov. 22 2024
7:12AM
READY FOR REVIEW

bre_landingpage-v1.1_wireframe
3.9MB
Nov. 14 2024
11:42AM
FINAL
Integrate with your favorite platforms
Already using platforms like Asana/Jira/Slack? They integrate too.
Thread
#sprintli-comms

Alex Fominikh
10:37 AM
The new branding icons look so clean. I love the rounded style and how it fits our logo. Is there a fill version too?

Jadeon Abt
10:40 AM
Yes! There is a fill version, as well as an outline. You can find the full pack in the assets folder on the portal 👍

Alex Fominikh
The new branding icons look so clean. I love the rounded style and how it fits our logo. Is there a fill version too?

Elena Buzila
10:42 AM
Hey @jadeon, can you and the team update the branding guidelines with the recent icon pack you guys designed? No rush, just want to have it ready by EOW. Thanks!

Jadeon Abt
10:46 AM
Absolutely. We’ll get it uploaded to the portal by this afternoon. I’ll ping you when it’s ready!

Roman Vasilev
11:12 AM
OMG, it’s really hard to read))
Reply...
Thread
#sprintli-comms

Alex Fominikh
10:37 AM
The new branding icons look so clean. I love the rounded style and how it fits our logo. Is there a fill version too?

Jadeon Abt
10:40 AM
Yes! There is a fill version, as well as an outline. You can find the full pack in the assets folder on the portal 👍

Alex Fominikh
The new branding icons look so clean. I love the rounded style and how it fits our logo. Is there a fill version too?

Elena Buzila
10:42 AM
Hey @jadeon, can you and the team update the branding guidelines with the recent icon pack you guys designed? No rush, just want to have it ready by EOW. Thanks!

Jadeon Abt
10:46 AM
Absolutely. We’ll get it uploaded to the portal by this afternoon. I’ll ping you when it’s ready!

Roman Vasilev
11:12 AM
OMG, it’s really hard to read))
Reply...
Learn from our customers’ successful projects
Reference work from the world’s best brands on our platform.
Organize and share all your brand assets
Stop searching—store and organize everything on our platform.
Brand assets
Upload assets
Co
Colors
Ic
Icons
Fo
Fonts
Gu
Guides
Te
Templates
Recent Uploads

bre_lifestylerender-v2.png

bre_brandguide-final.pdf

bre_webrender-v1_4k.png

bre_lifestylerender-v2.png

bre_webrender-v1_4k.png

bre_lifestylerender-v2.png
Social Media Content
Logos
Colors
Icons
Icons
Icons
Typefaces
Guides
Templates
Templates
Templates
Brand assets
Upload assets
Co
Colors
Ic
Icons
Fo
Fonts
Gu
Guides
Te
Templates
Recent Uploads

bre_lifestylerender-v2.png

bre_brandguide-final.pdf

bre_webrender-v1_4k.png

bre_lifestylerender-v2.png

bre_webrender-v1_4k.png

bre_lifestylerender-v2.png
Social Media Content
Logos
Colors
Icons
Icons
Icons
Typefaces
Guides
Templates
Templates
Templates